BUSINESS EXHIBITION: If you are a business owner or entrepreneur, you may wonder how much success your business can gain from trade shows. Statistically speaking, trade shows have become more popular and more successful for participating businesses. For example, surveys with exciting statistics on the @thebusinessshowuk Instagram page, including 76% of B2C and B2B event attendees making new purchasing decisions.
Did you know that an attendee’s brand perception improves by 21% after meeting business representatives at a trade show? Personal contact is the best point of interaction and conversion.
Critical Advantages of Exhibiting At Trade Shows
This article provides compelling reasons why your business should consider hosting onshore and offshore trade shows.
Networking
Face-to-face networking works! 71% of SMEs set up a business this way. The show is a great place to grow your contact list. (Display the SME Survey Wizard). These statistics and more are in this article on The Great British Business Show blog.
Exhibitions bring together professionals, potential clients, partners, suppliers, and industry experts under one roof. This provides an excellent opportunity to network, establish valuable contacts, and expand business relationships.
Lead Generation
75% of exhibitors predict a better future for exhibitions. This includes improved lead generation, brand awareness, and significant ROI. (Show survey wizard).
Exhibitions attract visitors who have a genuine interest in the industry and its products/services. The show allows you to generate leads and build a database of possible customers who have shown interest in what you offer.
Brand Exposure
By 2022, 70% of companies will demonstrate brand awareness and new potential customers.
An exhibition provides a platform to vitrine your brand, products, and facilities to highly targeted spectators. This exposure can help grow brand awareness and visibility in your industry.
Product Launches
Small businesses cannot afford to have specialized products like Apple Inc. However, introducing new products at trade shows can reach a custom audience.
An exhibition is an ideal way to present new products or services. A strong audience and media presence can help create buzz around your offering.
Market Research
Are you having trouble doing market research? You are not alone. Getting customers to fill out online surveys for your information is difficult and often requires motivation. However, consider exhibiting your ideas at an exhibition!
Tracking website visitors can provide valuable insight into current market trends, customer preferences, and the landscape. This information can inform your trading strategy and help you make informed decisions.
Competitive Analysis
Trade shows allow you to keep a close eye on your competitors, understand what they offer, and evaluate their strategies. This information can help you improve your strategy and stay ahead of the market. You will also likely find competitors you don’t know about your business. These companies are likely to be companies that, if you keep an eye on them, could soon be on your tail and take your market share!
Education and Learning
Many exhibitions host seminars, master classes, and discussions with industry experts. Attending these meetings can expand your team’s knowledge and keep you updated with the latest developments in your field.
Huge benefits are also provided for exhibition company employees. 58% of businesses said their employees improved their knowledge of the products and facilities offered at the exhibition. (2022 Show Wizard Report).
Media Coverage
Well-attended trade shows often attract media attention. If your products or services are unique or creative, you may attract the attention of industry journalists and bloggers, leading to increased media attention.
Invest in professional signage and marketing materials, including newsletters, e-reports, and business cards. Yes, business cards are still relevant!
Partnerships and Collaborations
Exhibitions can promote cooperation and collaboration between businesses. You may find collaboration opportunities with complementary companies to provide integrated or mutually beneficial solutions.
Immediate Feedback
Working with members lets you get immediate feedback about your products or services. This feedback can drive improvements and enhancements to meet customer needs.
Recruitment
Trade shows can be an unexpected place to recruit talent. If your company hires, talking to members can help you identify possible candidates with relevant skills and experience.
Sales
Did you know that 81% of trade show visitors make a formal purchase? (CEIR: The Selling Decision: An Analysis of How to Showcase the Best in Overall Marketing).
It can take 4.5 sales calls to close a deal on middling, but only 3.5 are needed to show a lead. (CEIR: “Economy of Exhibition Involvement: Part II”).
These statistics state volumes about the value of face-to-face meetings at trade shows and trade shows.
Conclusion
Traditional face-to-face exhibition methods are beating modern digital marketing methods. As a first step, visit the exhibition as a regular visitor. Participation is usually free; you can see and write about how companies present themselves. Then, put your new knowledge into writing by choosing a business presentation.
