Did you know that more than 51 per cent of smartphone users found a new company or product by searching on their smartphone?
This is why it is important to keep up with digital marketing trends. Because if you’re not marketing online, devote time to it!
The year is already coming to an end. However, in 2019, there will be many changes. If your business needs a fresh start, here are the digital marketing needs you can’t ignore!
1. Customers Are Key
Word-of-mouth marketing is the best thing in business. Think about it: the customer had a great experience and wants to pass it on to friends and family.
Admirable customer service is a marketing strategy in itself.
What does this mean for your business? Train your customer service team not to solve any queries or problems but to make customers happy.
Get a 5-star Google Review.
2. Use Video Content
Did you know that YouTube is the second most popular website after Facebook? This means people would rather watch a 30-second video than read some text.
However, the video’s purpose is to attract potential customers’ attention. If necessary, create informative videos that customers will share or react to. To enhance your videos, use an online video editor tool. This tool allows you to easily add text, transitions, and other effects, making your content more engaging and professional.
Video is one of the major trends in digital marketing. The main thing is to get customers to subscribe to you and want more videos.
Voice Search
Instead of typing into Google, do a voice search. Digital assistants are the way of the future. Not only do they respond within seconds, but they also start from within and customize the search.
Structure your article around questions. What would a potential client want to know?
3. Native Advertising
Have you ever paid to display content on a third-party website? This is an advertisement for moms.
The idea is to advertise your brand through print, video or graphics. Innate advertising is an effective way to promote your brand to new audiences.
How will this help your business? Find publications that are relevant to your brand.
4. Micro-Influencers
Influencers are your best friends. Not Kim Kardashian or Selena Gomez, who have millions of followers, but small influencers with a small number of followers.
Customers are more likely to trust their references because they are seen as “regular” people.
Do some research on Instagram to see who is active in your industry. Find your brand’s hashtag and see what micro-influencers it has.
5. Virtual Reality
Have you ever seen a 360-degree video on Facebook? This is the reality of her answer.
While your company may not be ready for 360-degree video, it is something to consider in the future. Think about how you can use it.
Give potential customers a company tour or find out how you can improve their online experience.
Keep up with the Digital Marketing Trends
Now that you have identified the top 5 digital marketing trends, it’s time to decide which ones are best for your company. Do you have audio search tools?
If you are looking for other relevant marketing information, contact us today! Our team is the best in the world for creating high-quality blogs that fit your niche.